The Chain
I came across this interesting video project over at Nike's ever-changing soccer website (nikesoccer.com). They are soliciting videos from users, where each video must be fifteen seconds or less, and feature a ball entering from the left and exiting on the right. In the middle, players show off their moves. Then they are stitching them all together into one long video. They are up to 500 players and 48 minutes so far.
Getted sucked into their viral campaign and watch the video, if you dare (warning, Flash site with sound).
